Amazon warns of price increases in Europe

Amazon is increasing the price of its ‘Prime’ subscription across Europe from September, up to 43 per cent a year.

In an email to customers overnight, Amazon revealed that its annual ‘Prime’ cost will rise by 20 per cent in the UK from £79 to £95 from 15 September.

In France, the price increase is even sharper, moving from €49 a year to €69.90 – an increase of 43 percent.

Amazon will also raise prices in Spain and Italy by 39 percent annually, with the company’s second-biggest market, Germany, seeing an annual increase of 30 percent. is an American company that deals in online sales of various products.

Amazon’s Prime price hikes in Europe come just months after the price of Prime in the US was increased to $139 per year, from the previous annual fee of $119. Amazon Prime typically includes fast shipping, access to sales, and free movie/TV streaming in most markets.

Amazon is also increasing the monthly cost of Prime in European markets, by £1 or €1 per month. The monthly fees do not include the discount that applies to annual subscriptions, and it is clear from Amazon’s increases that most households subscribe annually.

Here are the annual Amazon Prime price increases across Europe: UK – £79 to £95, a 20 per cent increase, France – €49 to €69.90, a 43 per cent increase, Germany – 69 euros to 89.90 euros, an increase of 30 percent, Italy – 36 euros to 49.90 euros, an increase of 39 percent, Spain – 36 euros to 49.90 euros, an increase of 39 percent

This is also the first increase in Amazon Prime in the UK, Amazon’s third largest market after the US, since 2014. Amazon is hugely popular in the UK and market research company Kantar says more than 50 percent of households have an Amazon Prime subscription.

Reuters reports that Amazon blames the price hike on “rising inflation and operating costs.” The price change announcement comes just days before Amazon is set to post its second-quarter earnings results. Amazon posted its first quarterly loss in seven years last quarter, with the company blaming part of the loss on rising fuel, shipping and warehouse costs./

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